As it happens, the book of my other good friend, Elizabeth Pisani, is coming out next week and she's got a terrific title too which is amazing given her subject which is AIDS and the bureaucracy surrounding it.
Here's a screenshot from the outro I made for her video (that's the opposite of intro - and I'll talk about the video in another blog post):
I know, I know, this is a blog about children's book writing but there's no harm in a bit of shameless publicity between friends? That's what the internet is for.
Anyway, the main point I wanted to make was TITLES MATTER.
This became crystal clear to me at the recent SCBWI before-Bologna conference when a panel of agents read the first pages of blind submissions from the audience. They were asked to react the way they would to any submission.
And react they did. It was at times a painful experience. It was like American Idol or any other show from TV's humiliation genre. It made me think of all the rejections I ever received and it made me imagine how agents must have opened my submissions and snickered over my leaden words, my unprofessional presentation, my ... but let's not tread that path again.
The main thing is: the agents always, always, ALWAYS wanted to read more when there was a good title.
So work on that title, folks. It opens doors.
Meanwhile, do feel free to buy Steve's and Elizabeth's books. I mean, it's sooo important that we children's authors inform ourselves about affairs in Putin's Russia and the state of the AIDs industry.