I still think it's unfair that nobody told me she was coming.
Moving on, Meg is now in South Africa.
Meg Cabot at Exclusive Books Capetown. Photo by Nicky Schmidt
Lucky for you, Notes from the Slushpile had spies carefully embedded at Exclusive Books in Capetown where Meg made an appearance.
Nicky Schmidt — aka Atyllah (a chicken from outer space ... but that's another loooong story)— packs her report with some cogent thoughts about authors and marketing.
Noting Meg's powerful online presence, Nicky writes:
I’m amazed at how much of the marketing is electronic – almost the whole customer relationship management side of her marketing is done via the internet – aside from the book tours and books signings. But the key marketing focus, it strikes me, aside from having a decent product, is customer relationship management. It’s interesting that in an increasingly competitive market authors are having to focus less on their product and far more on customer relationships in order to up and sustain sales figures. It’s no longer solely about how good the book is, but it’s also about how accessible you are to your market and how you woo them. That gives authors two full time jobs rolled into one – writer/entertainer and marketer.Read Nicky's full report here - it's mandatory reading for anyone who is working on their strategy to dominate the world ... er, market their books.