Monday, 21 December 2015
Monday, 14 December 2015
Learning Story Structure from the Christmas Advert War
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| Festive Face! |
At their best, these adverts pull at our heartstrings and stick in our minds, at their worst they can leave us baffled or outraged How do they stir up such strong emotions in such a short space of time? By using classic story telling - the tightness of the structure, and some emotive tricks. Examining these tiny vignettes gives us a powerful insight into how story works.
Monday, 7 December 2015
Am I Repeating Myself? Am I Repeating Myself?
By Nick Cross
When I started writing this post, it was because I was in the dreaded state of being BETWEEN BOOKS. I waffled on for 500 words about how terrible it was to be BETWEEN BOOKS, but not as terrible as being homeless or liking Donald Trump, but still, it was a real pain not being able to settle to writing something, and isn’t it annoying all those people who always seem to have a hundred projects on the go and can’t resist rubbing your nose in it on social media?
But then I stopped, because I checked out my own blog and discovered that I’d already posted about this at least twice (here and here). And if there’s one thing I hate, it’s the thought that I’m repeating myself.
When I started writing this post, it was because I was in the dreaded state of being BETWEEN BOOKS. I waffled on for 500 words about how terrible it was to be BETWEEN BOOKS, but not as terrible as being homeless or liking Donald Trump, but still, it was a real pain not being able to settle to writing something, and isn’t it annoying all those people who always seem to have a hundred projects on the go and can’t resist rubbing your nose in it on social media?
But then I stopped, because I checked out my own blog and discovered that I’d already posted about this at least twice (here and here). And if there’s one thing I hate, it’s the thought that I’m repeating myself.