Online Marketing for Authors: it's about Joy and Luck

I just read The Joy Luck Club by Amy Tan and what an amazing book it is. I am quite overcome. It's not just the magical writing - it's the story of my life!

Near the end one the characters talks about being born in the Year of the Tiger. I paid close attention because I was born in the Year of the Tiger. As was my mother. And my daughter.

...Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between trees, seeing and not being seen, waiting patiently for things to come.

It is five months till the publication of Tall Story and my gold side is leaping.

So little time, so much marketing to do. Not to mention another novel to write.

At the same time, my black side is cringing in the shadows. Is it too soon to begin trumpeting my book? Isn't it too crushingly embarrassing to tell people yes, it's really good? What if I set up a Facebook page and nobody becomes a fan? What if I come across as vain and annoying? Whatifwhatifwhatifwhatif?

Chatting about the business of networking with my nephew, who is an aspiring conductor,  - he told me something that really brought home what an enormous task I have ahead. I paraphrase:

Our instinct is to be self deprecating. We don't want to shout about how good we are because we don't want people to dislike us. But there comes a point when this becomes a real problem. We actually have to get better at telling people that we are good at what we do.

Get over yourself, I tell myself sternly. Just get on with it.

So in the mornings, I write a few hundred words towards my new novel. And in the afternoons I work on a list of Things to Do to promote my book.

• This includes building a Facebook page - and if you're an author still wondering how to do it, here's a good how to , and what you can do to add a little extra something to it. 
• I've tarted up the profile I use to review books on Amazon.co.uk - it now has 'Author of Tall Story' tacked on to it. 
• I've set up my author profile on Amazon Author Central even though the US launch is not until 2011.
• Set up a profile on Author Hotline as well.
• I've reserved some blog domain names for future use.
• and I'm redesigning my website to try to look half as good as Amy Tan's website (which is gorgeous, full of story, and has cute videos of her dogs)

I'm sure I've missed a zillion other things that authors can do to promote their wares on the net. Any of you readers have other items, hints, tips to add to my list? Please feel free to add to the comments.

Lucky for me, I have managed to appear on some lists without having to beg too hard or at all - the Happy Nappy Bookseller (probably the best blog name in the world!) put me on a list of authors of colour

Becky at beautifully designed blog The Bookette put me on her debut authors list

My good buddy photographer/columnist Mandy Navasero (who once taught me how to eat a pineapple with one hand while driving with the other) added me to her new year's defining moments column

Neni Sta Romana Cruz, a fantastic children's writer from the Philippines, wrote a Sunday magazine piece complete with uncombed pictures of me and my kids (haven't seen it yet but my Mom bought hundreds of copies)

Fiona Dunbar, author of the utterly brilliant, smart and hilarious Silk Sisters and Lulu Baker trilogies, who not only introduced me to my agent but in the new year gave me an utterly luscious plug in her blog.

Gillian Philip, whose book Crossing the Line, had me raging and weeping and upset for days (it's a really good read .. but be strong) picked Tall Story for her list of books she's looking forward to in 2010

MC Rogerson of the Life Beyond blog put me on her reading list for 2010

Even my old high school, St Theresa's College put me on their website (oh my, the memories!)

The Noisy Dog Blog (Sue Eves is the author of the whimsical Quiet Woman and the Noisy Dog, now out in paperback) picked my short story as a bedtime read

And WikiPilipinas added me to their list of Ten Pinay Pride of 2009.

Wow. I am quite overcome by the kindness of friends and strangers.

Thank you so much.

Beware of Illustrators and Other Tips for Authors

My friend Jeremy is nine and is DEFINITELY going to be an author when he grows up ... or when he gets published, whichever comes first.

His idea of a cool website is Thesaurus.com and I managed to score some points with him by showing him how to access the thesaurus on Microsoft Word. Write Your Own Fantasy Stories (by SCBWI's own Tish Farrell) is his current bible, although he is quick to tell me that there are other genres available in the series.

He agreed to make this video with me in exchange for my revealing the ending of my unpublished adventure book Ugly City. I think I got the better half of the deal, don't you?

If you can't see the video because you're viewing this on a reader or on Facebook, go straight to YouTube

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I was awarded the One Lovely Blog Award by Lucy Coats over at Scribble Central and by Mary Hoffman at Book Maven. For which, thank you so much!

Now I must pass on the lovely happy feelings to other blogs - I don't think I'm allowed to repeat those on Lucy and Mary's lists but no worries, there are so many great blogs out there and here are some of them!

1. The Book Thunker by 10 Year Old Boy Living in London

2. The Noisy Dog Blog by Sue Eves

3. Seven Miles of Steel Thistles by Katherine Langrish

4. Asia in the Heart by Tarie Sabido

5. Tall Tales and Short Stories by Tracy Ann Baines

6. Bewildered by Margaret Carey

7. Almost True by Keren David

8. The Bookette by Becky

9. Shoo Rayner's Blog

10. Sue Hyams' Blog

Oh! I forgot to mention I just discovered this cool blog The First Novels Club - what a great idea for a blog! I wish I got it first!

Notes from the Slushpile's Year That Was

If 2009 were a story arc, it would be one with a happy but tension-filled cliff hanger.

This is the year I officially moved off the Slushpile into The Beyond. Or have I? Will getting published fulfil my dreams or create new miseries? Will life as I know it change for the better? Or for the worse? Will readers like my book or hate it?

My first post in January 2009 was filled with hope and happiness, I surveyed what kids in my neighbourhood read in 2008. Here's the video I made:

I celebrated my friend Sue Eves' new book The Quiet Woman and the Noisy Dog with an interview. I hear it's doing very well indeed!

In February, as the screws of the credit crunch tightened, I advised authors building an online presence not to go wide but go deep.

Let me quote myself:

If you are a children's author writing about aliens, you don't want someone searching for "book" to find you. You want someone searching for "children's book about aliens". It's the quality of the traffic that counts, not the number. You don't want to be found by just anyone. You want people who are actually likely to reach into their wallets

...If you are trying to use social networking sites to raise your profile ... it's better to have one social network that really works for you than half a dozen that don't. It's the quality of the network, not the quantity (ie. You don't want to friend 3,000 people who will never buy your book) ...

March was the month I read the wonderful Solace of the Road by Siobhan Dowd, who died in the summer of 2007. It made me so sad to think there would be no more Siobhan Dowd books to come.

April was busy, busy, busy!

There was the launch of the second Undiscovered Voices competition - the very same competition that gave me a leg up, helping persuade my agent to take me on.

Then I discovered that Kathleen Duey, author of the amazing Skin Hunger, was writing a novel on Twitter!

Then I posted a whole bunch of stuff from the London Book Fair including this piece on what UK editors were looking for. If you're my friend on Facebook, you might have also noticed me updating my status with LBF facts Twitter-fashion (that was fun because each update launched hilarious conversations amongst my FB pals).

Then I participated in a monsters and zombies Comics Jam (my lovely friend Sarah "The Mankiest" McIntyre was one of the cartoonists there) at the Crystal Palace Children's Book Festival organized by author illustrator Alex Milway (of Mousehunter fame). On the right is my drawing of the kids I took to the festival (as zombies ... they didn't really have leaky brains).

Whew. April. Come she will.

May blew in - it was sunny, remember? I helped my friend Fiona Dunbar (Pink Chameleon) edit her video, found out what a textonym was (the textonym for book is cool, isn't that cool?), drove cross country from Sarwat Chadda's magnificent book launch to the SCBWI retreat.

The coolest thing about the launch of Devil's Kiss, the dark un-putdownable novel by Sarwat Chadda (pictured with spear), was this:


One of the younger guests at the launch was so engrossed in the book he ignored all the proceedings. What a compliment!

Then I discovered the text to movie website Xtranormal via uber-blogging author Nicola Morgan (Deathwatch), whose DIY video had me rolling around under my desk.


For most of June  I was busy with my day job and barely managed to post. Sorry about that.

I was still terribly busy designing websites in July and was shocked to receive some mail from the Vogon Postal Service ... as well as proofs of my very first little book, Animal Tricksters for Oxford University (Daughter is pictured holding it at right).

In August, I blogged about attending Arvon's Writing for Teenagers Course with Malorie Blackman and Melvin Burgess. Melvin kindly sent me off with this message of hope:

My friend Mark Hudson's book Titian: the Last Days came out and I helpfully made this video with his daughter -  titled 'My Dad Wrote a Book' and scored to the tune of  Bing Crosby's version of Yessir That's My Baby, the video was mentioned by the Guardian when it picked Mark's book as one of the best travel books for 2009:

In September, I attended a workshop on writing Fantasy led by Working Partners editor Sara O'Connor, who basically told us to slash and slash again. "KILL those darlings," she cried! "KILL KILL KILL!" Sara is pictured right, kindly advising attendees during the manuscript review session.

There was also a radio programme about how street performers built and kept their audiences and I was struck by the painful similarities to authors.

September ended happily with the launch of The Boy Who Fell Down Exit 43 by fellow Undiscovered Voices author Harriet Goodwin. After the launch, we took pictures of each other posing with random books. That's Sarwat with Twilight, Margaret with When Cats Turn Bad, and me with Thanks and Have Fun Running the Country.

With October, came Blog Action Day - the day bloggers get together and try to effect change. This year's topic was Climate Change which would have been a perfect time to plug the fact that I had a story in the new climate change anthology Under the Weather edited by Tony Bradman ...but there were more serious things going on. The terrible issue of Climate Change was horrifically brought home by a deluge of biblical proportions in my native Philippines. Thousands were left homeless and several hundred people died.

And then November came and with it, life-changing news.

Tall Story, my novel about a boy with gigantism, sold to David Fickling Books, of Random House. It felt like I was moving from one scary fairground ride to another.

From trying to get published:

To trying to succeed as a published author:

With all the possibilities ... good and bad.

The bad news that the Publishing industry endured in December ...

... gave us all a lot to think about.

All the good reasons why we do what we do as writers. And all the reasons why we should keep going.

For me personally, now that I'm on the cusp of becoming a published author, I've got to change mindsets -  I've been blogging for an audience of writers, how do I reach the readers? Suddenly I've got to practice what I've been preaching on this blog! It's exhilirating and scary at the same time.

A graphic from the Facebook page I made for Tall Story:

One can only do one's best.

So farewell, 2009 - what a year that was!

2010.

Here we go.