Learning Story Structure from the Christmas Advert War

Festive Face!

Ahhhh, Christmas...mince pies, cosy fires, presents under the tree and the Christmas Advert War.
At their best, these adverts pull at our heartstrings and stick in our minds, at their worst they can leave us baffled or outraged  How do they stir up such strong emotions in such a short space of time? By using classic story telling - the tightness of the  structure, and some emotive tricks. Examining these tiny vignettes gives us a powerful insight into how story works.