Thursday, 3 July 2008

Can Writers Compete With Focus Groups?

I attended a British SCBWI meeting yesterday, planning our conference in November. We met in Waterstones, Picadilly - you know the massive one, several stories high, with a Costa in the basement and a restaurant at the top? I'd never been there before, it was HUGE.

Of course it had all the de rigeur big comfy sofas and reading corners that are usual for bookseller chains these days.

So when Costa threw us out at closing time, where did we choose to hold our meeting?

In the children's book department.



It's surprisingly comfortable holding an hour long meeting on tiny kindergarten sized chairs. It didn't even occur to us to go for the reading tables in the adult section. Talk about obsessed with children's books.

When I think about it though, this is why I joined SCBWI.

I was determined to think, live and breath children's books in my quest for publication. SCBWI lets me do that, giving me access to learning the craft, meeting the people that matter, and befriending like-minded souls which in turn feeds into taking me to the next level and the next and the next (I hope, I hope).

As I often say to my writing friends, SCBWI has saved me a lot of time.

A bit like hot-housing really.

Which brings me to the story of Hothouse - a "book-by-focus group" business that seeks to save publishers the bother of reading slush piles:
Hothouse uses a market research company to put story ideas to children, who are observed from behind a one-way mirror. Using dummy covers, short excerpts and blurbs to prompt conversation, researchers ask the children their opinions on which characters, plots and ideas they enjoy most. Each child is also visited at home by a researcher, who finds out what kind of books they already own and read. Drawing on this research, Hothouse commissions a team of writers accordingly. Read more in Painting by Numbers, The Guardian
They haven't done badly either. Their first offering, Darkside by Tom Becker, won the Waterstone's Prize for children's fiction and the Calderdale Children's Book Prize.

So fellow, garret dwellers, I ask you: is this our new competition?

The concept behind Hothouse is similar to that of Working Partners, sponsors of our recent Undiscovered Voices anthology. It's a system that works well in other media, notably film development.

It is hard to say whether this is ultimately a bad thing or a good thing for children's publishing.

On the one hand, publishers struggling with an ever tougher market get more bang for their buck and must feel more secure producing pre-tested books. Writers who are struggling to get published can get experience and kudos by writing-for-hire, for companies like Hothouse and Working Partners. And publishers groaning under the weight of unread slushpiles can relax a bit. I met a publisher the other day who said she has only ever published one book out of six years of reading her slush pile - it's not the part of the job she likes.

So: a good thing for publishers.

But certainly not a good thing for writers on the slush pile. And where's the art in a focus group?

What can we on the slush pile do in the face of such formidable competition?

Instead of gnashing our teeth about this new reality, I guess we just have to be tougher, better and more well-informed about the business.

Join SCBWI, learn the craft, meet the people. Write the thing and write it well. When you've written it, make it better by joining critique groups etc etc.

And you can take a cue from Hothouse's own business plan. They create books out of focus books? Fine. Go get your own focus group.

I am reading my book Ugly City to a group of Year Fives every Wednesday for half an hour. It's a rewarding experience. They gasp when exciting things happen, they jump when something startles them, their jaws drop with every revelation - AND you very quickly learn to skip the bits where you might lose them. And last week when half the class missed my reading because of some other activitiy, I had to come in and do extra time because they wanted to know what happened next.

What can kids teach us about our books?
Reg Wright, CEO of Hothouse, points out that one of the great advantages of listening to young readers is that they have a surprisingly good feel for where a story should go. "We've had children come up with great ideas for plots," he says. "They may not be sophisticated, but they'll make it their own. Our job, in the end, isn't to implement what they say, but to interpret what they want."


Having written this, I looked back at the quote again about our job being to interpret what children want. We-ell. Sometimes what is fabulous about a book is when it is something you had no idea you wanted ... something fresh and new and completely out of the blue. Just saying.

Sunday, 29 June 2008

Jane Friedman on How to Sabotage Your Writing Career

Jane Friedman is editorial director of the publishing company that produces Writer's Digest publications so she should know what she's talking about. She is pictured on the left (not on the right).

Her blog is called There are No Rules - and if you're trying to get published, it's a useful blog to track.

Jane is now up to tip number five on How to Sabotage Your Writing Career.

Here's what she says so far:
Sabotage #1: Attempt to get published too soon. Read more.

Sabotage #2: Look out for yourself too much. Read more.

Sabotage #3: Expect your publisher to market your work. Read more.

Sabotage #4: Treat online and multimedia activities as optional. Read more.

Sabotage #5: Be high maintenance. Read more.
Speaking from experience, sabotaging one's writing career is fairly easy. I think I was a great success at Sabotage #1 in my early days of trying to get published!

In the spirit of this post, I offer one handy sabotage tip (inspired by Jane's Sabotage #4):
If you're really, really determined to crash your career before it's begun, create an online presence that portrays you as amateur, annoying, boring, terrifying (there are those out there who think networking is equivalent to stalking publishers and agents online!) or ___________ (fill in blank with obnoxious or unattractive trait).
By all means, get online - but make sure there is method to your web presence.

I don't think the series is over so be sure to check (or even subscribe!) Jane's blog in the next few days.

Thanks to the Harriet Austin Writers Conference website from which I lifted the above lovely photo of Jane Friedman. The conference is on July 18-19 in Athens, Georgia.

Thursday, 26 June 2008

Try not to staple your heart to your manuscript


Rejection scene from Why Writers Need Agents
There has been a sad slew of rejection news on one of the message boards I subscribe to.

And as usual, the rejectees are staring at the rejection letters, analyzing every little turn of phrase, and asking themselves, what does it mean?

I recently found this 2004 post from a blogger who calls herself Slushkiller ( she's slushpile reader) which makes some very useful notes about rejection herewith (I paraphrase):
1. Editors do not use different sized stationery to rate you on how badly your ms sucked.

2. When an editor says your ms is 'didactic, too wordy, and too lengthy' she isn't trying to hurt your feelings, she is telling you how to fix it.

3. An editor doesn't say nice things lightly.

The Slushkiller post was a response to the website RejectionCollection.com, where writers can post rejection letters and say how they felt about them.

The best advice I've read about rejection letters comes from the Editorial Anonymous blog in a piece titled The Eight Rules of Rejection. I've quoted it before but it's always worth saying some things twice:
Most rejection letters mean nothing. Nothing. (Except that you can cross that publisher/agent off the list.) You need to internalize this fact however you can. Chant it in the bathtub. Write it backwards on your forehead. Listen to a tapeloop of it while you sleep. No matter what the editor/agent says, no matter what words they use, rejection letters mean nothing.
So cheer up. It's not personal. Laugh. Watch that video again. Write for the sake of writing. Everything else is a bonus.

(P.S. The write for the sake of writing quote came from author Julia Golding in the latest British SCBWI newsletter but since she's so far published 12 novels without even breaking into sweat, I couldn't quote her outright for fear of sending some people into a suicidal spin.)

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