It was only oh five years ago that I was giving talks advising authors and illustrators to get themselves a platform.
The web is free - go get it! was my clarion call.
And they did.
Everyone's facebooking, collecting friends, subscribers, likes, shares.
Everyone's scrambling to be the first to Tumbl, the first to Pinterest, the first to be StumbledUpon, GooglePlussing, LinkingIn ...
But see here. If everybody's shouting, is anybody listening? Do you retweet because you liked what you read or because you're collecting brownie points from the retweetee? Are you liking posts because it's a good way to lure someone else to like yours? Why are you doing this? For the number of followers, the website hits, the spikes on the stats counter?
If everyone's standing on a platform, we're back to where we started.
You only stand out if you're the only one standing.
Which means it might be time to go back to basics.
Like remembering why we built the platform in the first place, what started it all.
Blogging for the love of it (or the hell of it). Writing a good book. Drawing a good picture. Giving a good service.
Note to self: It's NOT just the marketing, stupid.
With thanks to eight shapes \ unify for allowing people icons to be modified