The Overnight Fame of Steffi McBride and Us Too

The Overnight Fame of Steffi McBride Youtube book trailer

I was going to focus today. FOCUS!

But when I heard about the Steffi McBride book, all the little bits of blogging material that I've been trying to ignore in the name of writing my novel came rushing to the fore - so important to share this, especially in the current downturn. So I've got to just quickly tell you about Steffi McBride and all the other stuff that might be meaningful to the Rise and Fall of Us as writers.

I heard about Steffi McBride in today's Guardian RSS feed which highlighted Andrew Croft's new novel The Overnight Fame of Steffi Mcbride - or more precisely, how the author is using Web 2.0 to the hilt to promote the novel:

But what, arguably, makes Steffi more interesting than your average airhead celeb is that she's the figment of an author's imagination and these tantalising - or annoying - insights into her star-studded existence come courtesy of her updates on Twitter, the social media "microblogging" site, and her Facebook page. Read the article

The book trailer is appealing (a bit long but quite appealing - makes authors want to rush out to the nearest drama school in search of cheap but capable talent to star in their book trailers). And suddenly all that wasted time in Facebook turns out to be an investment in my future success as a writer ... I'm off to friend Steffi now (for the record, her friend count is only 33 at the moment, will be interesting to check back in a few weeks). It will also be interesting to see what FB does to the page. FB took down the FB page of Vern, Sarah Macintyre's wonderful comic creation for the DFC comics, on the basis that Vern was not human.

The article appears on the heels of a series of guest blogs on book marketing running on the agent Nathan Bransford's blog . Bestselling author Michelle Moran (Nefertiti) blogged in two parts. The first part was about the nitty gritty of the business, the lingo, the marketing department, the publicity department ...

So you’re a few months away from publishing your debut novel. Your publishing house has suggested that you pitch in to help promote your own work, but you don’t have the first clue as to where you should start. Or perhaps you’ve already published your first book without doing any of your own publicity and marketing and now the hard realization has hit that this time around, without a significant change on your part, your career is going to end as quickly as it began. Now you’re willing to try something – anything. But what works? What doesn’t work? What should you be doing? Michelle Moran on Book Marketing Part 1

Michelle's second blog was about blogging, websites, online reviewers ...

... don’t be afraid to try new ways of publicity and marketing, even if you’ve never heard of anyone else doing it before. This is what a great publicist will do for you, and what you want to do for yourself. There are so many ways of promoting a book that aren’t widely used, and many of them are free. Michelle Moran on Book Marketing Part 2

And finally, the guest blogger on Nathan's blog today is M.J. Rose (The Reincarnationist), who shares this lovely kernel:

Not even the most brilliant pr and marketing can sell a book people just do not want to read. M.J. Rose on Book Marketing

Having gotten that off my chest, I can now go back to work. Enjoy, everyone.

Tripping the Blight Unfantastic

This is Carol Burnett as Scarlet O'Hara, in the scene where
Scarlet too proud to be poor makes a dress out of curtains. Except this Scarlet O'Hara leaves in the curtain pole.

This unfantastic economic Downturn has everyone speculating about the future.

The Media Guardian actually wondered if there was a silver lining for TV.

Sipping champagne, more than one TV executive said that when the economy goes down the pan, people turn to home entertainment to cheer themselves up.

"Depression time is a good time for entertainment programming," says Rob Clark, vice-president of worldwide entertainment and production for FremantleMedia, home of The X Factor and Britain's Got Talent. "People don't want to go home and be clobbered with dreary stuff." Read more

Apparently rental firm Lovefilm had a 40 percent jump in business since the credit crunch began.

Hey, does that mean people will be READING more as well?

Well, not quite so, based on according to this report on the ongoing Frankfurt Book Fair:

Looking at the numbers, the answer is yes, it already has been. There are fewer exhibitors here than there were last year (7,373 compared to 7,448), and a recent survey of 90 German publishers shows that business was down 3% in Germany over the first nine months of the year.

However, like their TV counterparts, there is much optimism amongst publishers:

But publishers here are resolutely optimistic about the fate of books in a recession - one agent said that "books are good in the good times, and great in the bad times". In the words of Richard Charkin, former Macmillan chief, now Bloomsbury executive director, "banks may crash, derivatives flounder, hedge funds wither, dotcoms rise and fall but somehow or other writers, publishers, booksellers, literary agents, publishing consultants and old bookish friends always manage to congregate for the autumnal bunfight known by the single word, Frankfurt".

It's a good time to remind ourselves WHY we are in this business. It's because we like to write, not because we like money. As Justine Larbalestier (Magic or Madness) blogged today:

I keep coming across wannabe writers who believe that writing is an easy way to make heaps of money. Nope.¹ Your odds of being paid good money to write novels year after year are vanishingly small. Most published writers aren’t.

I cannot emphasise this enough: If you don’t love writing don’t try to get published. (emphasis mine!) Read more

And speaking of calamity, disaster and poverty, Julie Bertagna (Exodus, Zenith) over on Facebook posted this link about great children's books about financial ruin!

New Technology's Eternal Problems

Thanks to Jane Friedman of the There Are No Rules blog for this.

And so it goes.


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