Why I changed my mind about Facebook Pages for authors

By Candy Gourlay

For the past two years now, I've been co-running a Boot Camp for debut authors with writing pals Sara Grant (Chasing Danger) and Mo O'Hara (My Big Fat Zombie Goldfish).

The three of us bring useful skills from our real lives: Sara has worked in public relations and talks about strategy; Mo is a stand up comedian and an actress and talks about performance and school visits ... and me? Well I'm a former web designer and an all around geek – my role is to discuss how authors can take advantage of the digital opportunities available.

Mo O'Hara discussing the art of the school visit.

Sara Grant showing off her author kit in front of a board scribbled with the hopes and dreams of our audience.

Here I am with a roomful of debut children's authors behind me.

In past years, I have written a lot about author promotion, dishing out practical advice about websites, building a platform, how to do Skype visits, how to do Google Hangouts, how impoverished authors can make their own book trailers (part 1 and part 2), how to plan a book launch party and Facebook pages.

The very nature of digital opportunity is so fluid, what with technology constantly changing, that the advice is never the same. Looking back at a 2011 post I wrote about building your own websites, for example, so much has changed in the online world that I should really put up a warning note at the top of the piece, pointing out that I wrote it six years ago. Six years is a long time in a digital world.

Ten years ago, when the internet was just beginning to pick up speed, everyone suddenly decided that  authors must blog. Well the graveyard of defunct author blogs is now full to overflowing as a result. Later, Twitter seemed to have The Power. Today, thousands of books are not getting written because their authors have become Twitter addicted. While Twitter is a social network that connects individuals, it's not a great place to actually sell books. And then there's Facebook, virtual hang-out to two billion of the world's population.

At the beginning, Facebook introduced the 'fan page' – a thrilling way for authors to connect directly with fans who are on Facebook. Soon though, Facebook decided to 'monetise' fan pages via what one pundit called a 'bait and switch' – hiding your FB posts from your fans so that you will pay for them to be shown.

I was so disappointed I wrote a piece declaring that there was no point having a Facebook page unless you're JK Rowling and your fans willingly visit your page instead of waiting for you to appear on their feed. So for the past few years, I've been using my personal FB profile, instead of an official fan page, to connect with my readers.

But I kept an eye on Facebook. It's a no brainer that anyone wanting to be discovered should cultivate a good FB profile. But how?

In December 2016, I noticed that under the relatively new button 'Following' on every Facebook Page, a new menu was popping up (pictured right).

It gave fans the following new choices:

• They could UNFOLLOW your page so that they didn't have to see your postings, even though they liked the page.
• They could tick DEFAULT and let the FB algorithm decide how much or how little they see of the page.
• Or they could select SEE FIRST so that they could see your all of the page's posts on their feed as soon as they are posted.

Suddenly the game changed.

Facebook was giving users a way to keep track of pages that they absolutely wanted to see.

Yes, FB is still trying to encourage us to pay for promotions. But the social network has also realised that they have been alienating the people who create the content that makes the network social in the first place.

For us authors, it gives us a fighting chance to be discovered.

Book launch guru Tim Grahl says never make it about you, the author ... he says:

'Always focus on helping the reader'.

With the new improved FB pages, we now have the opportunity to post such compelling content that our readers will want to click SEE FIRST because they do not want to miss out. Tthink about all the things you find so compelling that you are moved to share them on your feed: heartwarming videos, surprising facts, amusing quizzes, urgent news ...

So what content can you create that will persuade your readers to click that SEE FIRST button?

The answer lies in several things:

• Your identity as an author.

• How useful/beguiling/compelling your content is to your reader.

• How original your posts are

• How much value do you, as author, add to what you post

Considering your identity, it might help to see how other authors are playing themselves on Facebook - Junot Diaz posts about social and political topics, if you're a fan of Neil Gaiman, you get to hear that gorgeous voice and witness the disarray of his hair in his videos, John Green posts about nerdy stuff, Kate DiCamillo (whose readership probably most matches mine) posts inspirational stories.

Me, I avoid politics but on my FB page, I comment on reading, writing and getting published (in childrens' books). As an 'author of colour' I am deeply concerned about diversity and inclusion. I use my skills as a former journalist to report on book events (you are welcome to read my blog post: Social Media: eight things we can learn from old-style journalism). It's also a chance to take photos and make videos (which I love!).

As for adding value – never post in a vacuum! Imprint every posting with the value of who you are – with a comment, a thoughtful reflection, a wise interpretation, a personal anecdote.

I only started my Facebook Page at the beginning of 2017 though I don't have a new book out until 2018.  I thought this would give me time to get to grips with the page, create fresh content and build an audience. If you're interested in following my progress, please like my page ... I really try to be useful. Oh ... and don't forget to click on SEE FIRST.

How is my FB page doing so far? Well, I'm feeling very positive.

Videos are a big hit, especially if they're about picture books. I am trying to do quickie interviews with the interesting people I meet – most recently, at the Pune International Literary Festival in India (see the playlist) where I interviewed a range of fantastic folk, from student volunteers to venerable literary stars.

The photo albums covering book launches (such as my friend Katy Dale's) and other booky events (like Melvin Burgess' nomination to the Hans Christian Andersen award, the Carnegie-Greenaway Awards, and the Dubai Literary Festival) attract many visitors (the secret is in the tagging – learn how to like other pages as your page). Some random visitors who come to look at pictures actually end up liking the page! I've noticed that the more original my posts – original here meaning, nobody else has posted it – the better it is received, with more likes, comments and shares.

As for links posting, I am always on the look out for interesting links, and so I find myself following good pages that serve up useful information that suit my page's personality. For example, I love the posts on diversity by Lee & Low Books (a multicultural publisher in the US) and have reposted some of their links. One of the most popular links I posted was an article by the author Grace Lin discussing Dr Seuss's early racism in his work and how he changed. I had more than a thousand hits in two days. A photo of my feet in Little Prince Socks on the day I went to my first day as a judge on Booktrust's In Other Words Competition got thousands of views though only eight likes! Why?



Still so much to learn. I'll report back in 2018 after my new books come out. Watch this space!

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Candy Gourlay thought she could not become an author while growing up under a dictatorship in the Philippines and became a journalist instead – but she was wrong. Years later, her novels Tall Story and Shine have been listed for many awards including the Waterstone’s, the Blue Peter, the Carnegie and the Guardian Prize.

How to Self-Promote Without Losing Yourself in the Process

By Nick Cross

Whether you’re traditionally published, self-published or still trying, the pressure to promote yourself has never been greater. We’re exhorted to “get out there and build a platform” via social media and word of mouth. But while some authors manage this transition gracefully, there are others who undergo a Jekyll and Hyde transformation, turning into publicity-hungry monsters.

Geek List: Paying attention to Facebook Pages

By Candy Gourlay

I had a hundred million other things to do the other day but then I came upon this piece in the New York Times about "Protecting Your Privacy on the New Facebook".

The NEW Facebook? Again?

Sigh. What with now being a quoted company, FB is adding new meaning to the word INSIDIOUS.

Blogging is Dead. Or Maybe It's Just a Little Bit Useless.

From OWNI.eu

By Candy Gourlay

EVERYONE is blogging.

Don't believe all those reports that blogging is in decline because people prefer the ease of Twitter and Facebook. There are a LOT of blogs out there. Especially in the world of writers, aspiring or otherwise.

Even publishers, traditionally Jurassic in their attitudes to new technology, are urging their authors to blog. In fact, several publishers are themselves blogging now. Authors are blogging as their characters, blogging about writing, blogging about getting published. Indy authors are blogging like crazy as part of punishing marketing regimes. And unpublished people are publishing online while waiting to get published (yup, me did that).

Authors United ... the rise and rise of the group blog

By Candy Gourlay

According to the New York Times, blogging has had its moment - young people are turning to the social networks for their fix of news and community. Indeed, after years of mastering website Search Engine Optimization (while doing my day job as a web designer), my internet gurus are now suddenly spouting Social Media Optimization.

Interestingly though, SMO is all about creating quality content - SHAREABLE content - the stuff that everyone wants to forward to one another over Facebook and Twitter.  And though individuals may now prefer the ease of Facebook and Twitter over creating their own content, the blog continues to be a fantastic (and usually free) way by which authors can serve quality content to their demanding fans.

Group blogs have been around for some time - witness the hardworking, book reviewing Chicklish Blog, started by author Luisa Plaja ...

Chicklish was one of the first group blogs I followed. It must five or six years old now.

And of course the hugely successful ABBA (An Awfully Big Blog Adventure) set up by the Scattered Authors Society ...

An Awfully Big Blog Adventure 

Crime Central

Of late, there has been a real sharpening of focus amongst group blogs, as authors realize that they can band together to grow their readerships. Crime Central brings together crime-writing teen authors Anne Cassidy, Keren David, Andrew Lane, Anthony McGowan, Catherine Macphail, Gillian Philip, Linda Strachan and Malcolm Rose. Keren David, who also maintains her own blog, explains:

At a time when paranormal romance was swamping teen sections in bookshops, award-winning author Anne Cassidy had the idea of setting up a blog celebrating crime writing for teens. After all, crime dominates the adult bestseller lists, so why not highlight crime books for younger readers?
Since we launched in January we've run interviews, reviews, competitions and posts discussing everything from poisons to pickpocketing. Writers including Keith Gray, Malcolm Rose, Ellen Renner and Simon Cheshire have written guest posts. We hope to get lots of teen readers following the blog, and also librarians, booksellers, publicists and editors.

Inspired by blogs like Crime Central and the Chainsaw Gang - a coming together of horror writers not just blogging but organizing horror-themed events, a group of debuting teen authors got together to create The Edge. Says Dave Cousins, whose book Fifteen Days Without a Head is out next year:

There are so many author and book blogs out there, all doing similar things, we thought that by co-ordinating our efforts we might be able to create a focus point for readers and writers interested in edgy, dare I say 'issue' based, fiction – plus it's nice to be part of a gang. 

The Edge

The Edge blog has only been live for a month, so it's still early days for us. We hope to provide a focus for discussion by readers, writers, librarians, teachers, booksellers etc. and will be inviting guest bloggers. We are also planning to take The Edge on tour towards the end of the year, and want the blog to serve as contact and reference point for anybody interested in booking us for an event.

Members of The Edge include: Dave Cousins, Katie Dale, Keren David, Sara Grant, Miriam Halahmy, Savita Kalhan, Bryony Pearce and Paula Rawsthorne.

Jo Cotteril of Girls Heart Books

Last month witnessed the astonishing group blog launch of Girls Heart Books - the brainchild of Jo Cotterill of Sweet Hearts fame,  Susie Day ("Funny books for funny girls") and Keris Stainton (Jessie Heart NYC), Girls Heart Books.

Narrowly targetted at 8 to 13 year olds, it launched with no less than 31 author contributors ... a blog post a day from a different girly author!!!  Less than a month old and the blog posts are clocking up comments in stunning numbers!

I asked Jo what gave her the idea for this blog:

It struck me that there were many fans of this type of fiction 'out there' and that they would love to connect with their favourite authors.

Meeting people at an event is all very well, but you don't get much time with them and what if your favourite isn't coming anywhere near you? So an online blog is a great way to get readers and authors connecting. Secondly, it's a great way to 'share' our audiences - someone who's hooked on Cathy Hopkins' Mates, Dates series might not have come across Fiona Dunbar's Silk Sisters - or fans of Linda Chapman may not have realised she's got a new series out this year. Information like that is hard to come by if you're not sure where to look - this way, readers can 'discover' authors that are new to them.

 

Content-wise, we are looking to provide one blog post every single day (including weekends and holidays) and each author can write about anything they like, which means we should have a lot of variety!

We also have publishers lining up to give books away to our readers, so there will be lots of competitions! All content will be carefully targeted to our readers, who range from 8 to 14 years old, so parents can be reassured that their daughters won't be reading anything inappropriate.

The blog targets girls eight to 14. Will they come?

I hope so, but it's early days and that age group is hard to contact online because there are so many child protection issues. However, we are thinking of producing some promotional materials that could be send to school librarians so that they can check out the site with their pupils. And word of mouth helps, of course!

And pooling resources means Authors share the joy of blogging without the pain and the time suck!!!

Blogging and maintaining websites and keeping up with networking all takes TIME and blogs are only really successful if they are updated regularly. So the idea of getting authors together on one blog (so that they have less individual work to do and can 'big up' each others' books as well as their own) is pretty much a no-brainer. In some ways, it's rather surprising that it's taken so long for these group blogs to get off the ground.

Girls Heart Books Store

The blog is unique in the number of blogging authors it has attracted!

I have been quite astonished by the number of people who have wanted to join. At the beginning I thought it would be nice to have 31 authors so that we only had to blog once a month (surely not too time-consuming for anyone) but I wasn't convinced we'd have that number to start with.

By the time the blog went live, we not only had 31 confirmed contributors, we also had a waiting list of ten further authors! I have had to say no to people, which I don't like doing - and some of these authors are extremely successful - but I don't think a larger number is manageable at the moment. 

The fact is, authors aren't in competition. Because the more a reader reads, the more books he or she will devour.

I would love it if the readers of Cathy Cassidy, Louise Rennison, Karen McCombie, Jacqueline Wilson et al came to see Girls ♥ Books as their first port of call when looking for the latest news about girls' books ... Who knows, in the future maybe we could even have Girls ♥ Books events, in which the bloggers all turn up to do talks and sign books. I would love that!

Authors United. It's the wave of the future.

TALL STORY, the book trailer : how Random House unwittingly commissioned my family to do my video

Here it is!

One of the big themes of Tall Story (www.tallstory.net) is the importance of family, that geography and culture should be no barrier to family and extended family continuing to be a part of each other's lives.

Some folk say - and not in a nice way - that there are authors who write the same novel over and over again. Well judging by Tall Story (and the three yet to be published novels I've already written) I'm afraid I am one of those authors. And my recurring theme is family ... specifically: the yearning for.

In Tall Story, Bernardo and his sister Andi are separated by immigration paperwork. In Volcano Child, Mouse digs, thinking he can tunnel all the way to the other side of the world where his mum works as a maid in London. In Ugly City, there's a dystopian city state where parents must leave and children must stay.

I guess, though I am a very happy Filipina living in London, and though I adore my adopted country, the books reflect a homesickness that I have come to accept as part of my daily life. And who could help feeling homesick being so far away from a lovely family like this?

2007. The last time the Quimpo clan were all under one roof. We are six brothers and sisters plus spouses and children!

So I was lucky that the making of my book trailer involved a lot of toing and froing between me and members of my clan. My baby brother Armand Quimpo happens to be a superduper motion graphics animator. Here he is at the beginning of his career:

I started by writing up a script which only featured the voice of one character, Andi. My sister in law, Candice Lopez Quimpo, who (conveniently) is a marketing and communications consultant and edits Baby Centre Philippines, reworked the script to feature the voices of both lead characters, Andi and Bernardo (the book itself alternates between the two voices). Candice and Armand are pictured right.

I asked Candice to explain how she came up with the script development:

Tall Story, for me, is a story in counterpoint. Its setting straddles the culture clash between modern London and provincial Montalban. 

Its narrative is told by two distinct personalities from very unique perspectives (literally and figuratively), who want different things in their young lives.

And yet everything is tied together: by family, by basketball, by hope. I thought the trailer needed to show both conflict and symmetry because I felt, very much, the need to validate both sides of the story and to celebrate the differences. Writing the script, I had to work with restraint. I had to be very sure to say enough without saying too much. To excite without revealing spoilers!

Once we got the script sorted out, Armand created a storyboard - he had to carefully plan each scene, each movement because he was drawing the pictures and animating them - not easy to change your mind once it's done!

Here are some frames from Armand's treatment:

Do you suppose this is what it feels like to work for Pixar?

When I visited the Philippines early this year, my brother Randy Quimpo (who makes corporate videos) filmed my basketball player niece, Camille Ramos, one night on the roof basketball court of his flat. Armand used the film to create the basketball movements - which fly by in seconds!

In London, I recorded my daughter, Mia, doing Andi's voice.

Mia clowning around in front of the microphone and stand I got for my birthday

In Manila, Armand tried to record himself doing Bernardo's voice, and though I liked the result, he decided he had to get a real teenager. My niece Mahalya auditioned her male classmates and found Kevin So who performed Bernardo's voice very well indeed.

Meanwhile, we needed another voice for the end tagline. We decided we needed a British accent and I auditioned a couple of neighbours under the pretext of inviting them to dinner. Lucky for me, Andrew Lewis, who lives across the road, has a warm, gravelly voice like Neil Gaiman and being a barrister, had the ability to deliver the right touch of quizzical humour to the line "What you want is not always what you get ... even when your wishes come true".

And so the book trailer was born. Nepotistic? Well, yeah. But it does everything that Tall Story is about - it brought family and friends closer together from opposite ends of the Earth in the most delightful way. Which does alleviate the homesickness somewhat!

Thank you, crew! Thank you, Random House for unwittingly commissioning my friends and family to make my book trailer.

WORLD PREMIERE: so this was my big idea for the launch of the book trailer - to anyone who hasn't heard me banging on about it - I invited people to post the video on their Facebook profiles and blogs today. In gratitude, I am putting everyone's names into a prize draw - the prize being ... a freshly minted hardback of Tall Story! If you've posted the video without realizing there was a prize, email me on mumatwork AT blueyonder.co.uk with 'World Premiere' on the subject BEFORE NOON TODAY and your name will be included in the draw.

Online Marketing for Authors: it's about Joy and Luck

I just read The Joy Luck Club by Amy Tan and what an amazing book it is. I am quite overcome. It's not just the magical writing - it's the story of my life!

Near the end one the characters talks about being born in the Year of the Tiger. I paid close attention because I was born in the Year of the Tiger. As was my mother. And my daughter.

...Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between trees, seeing and not being seen, waiting patiently for things to come.

It is five months till the publication of Tall Story and my gold side is leaping.

So little time, so much marketing to do. Not to mention another novel to write.

At the same time, my black side is cringing in the shadows. Is it too soon to begin trumpeting my book? Isn't it too crushingly embarrassing to tell people yes, it's really good? What if I set up a Facebook page and nobody becomes a fan? What if I come across as vain and annoying? Whatifwhatifwhatifwhatif?

Chatting about the business of networking with my nephew, who is an aspiring conductor,  - he told me something that really brought home what an enormous task I have ahead. I paraphrase:

Our instinct is to be self deprecating. We don't want to shout about how good we are because we don't want people to dislike us. But there comes a point when this becomes a real problem. We actually have to get better at telling people that we are good at what we do.

Get over yourself, I tell myself sternly. Just get on with it.

So in the mornings, I write a few hundred words towards my new novel. And in the afternoons I work on a list of Things to Do to promote my book.

• This includes building a Facebook page - and if you're an author still wondering how to do it, here's a good how to , and what you can do to add a little extra something to it. 
• I've tarted up the profile I use to review books on Amazon.co.uk - it now has 'Author of Tall Story' tacked on to it. 
• I've set up my author profile on Amazon Author Central even though the US launch is not until 2011.
• Set up a profile on Author Hotline as well.
• I've reserved some blog domain names for future use.
• and I'm redesigning my website to try to look half as good as Amy Tan's website (which is gorgeous, full of story, and has cute videos of her dogs)

I'm sure I've missed a zillion other things that authors can do to promote their wares on the net. Any of you readers have other items, hints, tips to add to my list? Please feel free to add to the comments.

Lucky for me, I have managed to appear on some lists without having to beg too hard or at all - the Happy Nappy Bookseller (probably the best blog name in the world!) put me on a list of authors of colour

Becky at beautifully designed blog The Bookette put me on her debut authors list

My good buddy photographer/columnist Mandy Navasero (who once taught me how to eat a pineapple with one hand while driving with the other) added me to her new year's defining moments column

Neni Sta Romana Cruz, a fantastic children's writer from the Philippines, wrote a Sunday magazine piece complete with uncombed pictures of me and my kids (haven't seen it yet but my Mom bought hundreds of copies)

Fiona Dunbar, author of the utterly brilliant, smart and hilarious Silk Sisters and Lulu Baker trilogies, who not only introduced me to my agent but in the new year gave me an utterly luscious plug in her blog.

Gillian Philip, whose book Crossing the Line, had me raging and weeping and upset for days (it's a really good read .. but be strong) picked Tall Story for her list of books she's looking forward to in 2010

MC Rogerson of the Life Beyond blog put me on her reading list for 2010

Even my old high school, St Theresa's College put me on their website (oh my, the memories!)

The Noisy Dog Blog (Sue Eves is the author of the whimsical Quiet Woman and the Noisy Dog, now out in paperback) picked my short story as a bedtime read

And WikiPilipinas added me to their list of Ten Pinay Pride of 2009.

Wow. I am quite overcome by the kindness of friends and strangers.

Thank you so much.

Geeked Up for Christmas: TALL STORY has a Facebook Fan Page!

At one of the London Book Fair seminars on marketing this year, one of the facts bandied about was that more people now use Facebook instead of email for online communication.

Not being totally on the ball that day, I can't provide you with the exact source/figures, but trust me, it must be true.

One of the websites I designed this year belonged to someone who didn't have time for social networking. When we reviewed the website's visitor stats however, we discovered that most visitors came from Facebook!

Indeed, Facebook has become such a distracting force in my own life that I have had to leave the house (and the internet) and work in coffee shops to avoid getting caught up in its allure.

A neat little app called 'My Year in Status' collated the best of my FB status updates - revealing how much I enjoyed hanging out on FB:

Click on the image to see it in readable size

If you've been living in the Real World, you might not know what a status update is. Facebookers post short status updates of what they're up to, what they're thinking, what they're doing. Status updates can be very entertaining and addicting especially if, like me, many of your FB friends are fabulously witty.

It's a bit like Twittering or Tweeting, except it's less ephemeral, and you can comment and have conversations with other commenters. (And please don't ask me what Twitter is.)

Last week my author friend Elizabeth Pisani sent me a link on how to build a Facebook Fan Page. To a compulsive geekoholic like me, it was a temptation not to be resisted.

SHAMELESS PROMOTION: Elizabeth's book is pictured right. Please buy it. You know you want to understand sexual health, prostitution and the politics of Aids funding.

Building an FB page for my book TALL STORY was a fascinating exercise. So was thinking through how to promote it and get people to actually become fans of the page (my KEY STRATEGY: uninhibited BEGGING).

I created this landing page for people who happen to search for TALL STORY:

You can read about how to create a landing page here. The page, that is, not the image, which I put together using Photoshop.

And once you become a fan, you get this page:

(The red heart and scrawlings are just me pointing out the fun stuff)

To make the page a bit more exciting, you've got to create an image that will tell people why the hell they would want to sign up as a fan. Graphic skills are very useful. Or a publisher's art department. Or an artistic teenager.

The word fan, of course, is a misnomer because TALL STORY will not exist in the real world until June 2010. I wish FB used the word 'follower' or 'person who thinks they might possibly like...' - but there you go. Fan it's got to be.

Now,  I love adding friends on FB (I'm a bit easy that way). At last count, I had 457 friends. Oops.

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Mini digression: I was writing in the cafe the other day when I overheard two women discussing teen novels. As they were leaving, one of them turned to me and said, 'Candy, is that you?' It was the author Keren David (When I Was Joe), who I had friended on FB. With her was Gaby Halberstam (The Red Dress).

As a result of the meeting, I managed to schmooze an advance copy of When I Was Joe and  got to read The Red Dress ... and OMG lucky me,  these two titles turned out to be terrific! Definitely on my list of STAND-OUT young fiction reads of the year!

Shameless but Sincere Promotion: READ READ READ When I Was Joe and The Red Dress!

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Where was I?

Back to TALL STORY's Facebook Page: I begged classmates, friends and acquaintances to help me not look like a fool and become a fan. And lo and behold, the last time I looked (today) I had 136 fans.

THANK YOU, fan people. YOU ARE AWESOME! If I could pay you for your awesomeness, I would. Instead, I promise to make the page as interesting and relevant to YOU as I can.

And to all the lovely authors hoping to build their own FB fan page, watch this space, once I've managed to digest the tonnage of Christmas junk I've consumed during these holidays, I pledge to post a How To article taking you through the Facebook Page process step by step and in simple, ungeekified English.

It would be a cool way for Notes from the Slushpile to celebrate the new year.

Many happy returns this holiday season!

Me, the husband and kids pose for our annual holiday portrait

... and have a MAGNIFICENT 2010!

Charlie Higson's Zombie Trailer for The Enemy

Just saw this terrific new zombie trailer flagged on the Tall Tales and Short Stories blog.

Mind you, some author trailers manage to achieve Charlie Higson's look without having written a zombie book.

What happens when authors become cool online personalities

Not that YA author John Green (Paper Towns, Looking for Alaska) is a cool online personality only because he's trying to sell his books ... but look at what he got from his social network on his birthday -

And here was John's response:

If you can't be arsed to view the entire video, here's the most important thing John said:

People didn't make those songs or artwork or pictures and video clips in order to become famous or rich. They did it, to quote William Faulkner, "not for glory and least of all for profit but to create out of the materials of the human spirit something which did not exist before."

Mmmm. Human spirit.
He also said:

Every single day I get emails from aspiring writers asking my advice about how to become a writer. And here is the only advice I can give: Don't make stuff because you want to make money; it will never make you enough money. And don't make stuff because you wanna feel famous because you will never feel famous enough. Make GIFTS for people. And work hard on making those gifts so that people will notice the gift and like the gift. Maybe they will notice how hard you worked and maybe they won't. And if they don't, I know it's frustrating. But ultimately that doesn't matter because your responsibility is not to the people who notice but to the gift itself.

Titian: the Last Days by Mark Hudson -- a book trailer made by his daughter (hee hee)

Should we get our kids to help promote our books?

You can also view the video here

Love the part where she says: "I think it's boring but my mum read it and she thought it was really ... interesting."

Late add: This video is testament to the hoops authors have to jump through to sell their books. I just read Nathan Bransford's recent blog post in which he asks:

Can you be "just an author" these days, pecking away at a typewriter in a basement somewhere but otherwise completely eschewing publicity and remaining out of the public eye, Salinger- and Pynchon-style, writing in a bubble-like Platonic ideal of authordom?

His conclusion is that an established author could probably pull off a hermit-profile. But really, what with the economy in dire straits, publishers want bang for their buck ...

And one of the best ways to get bang for the buck is to start with an author who is doing everything they can to help out with publicity, thus multiplying the publisher's efforts

We have to live with the realities of our time and sometimes that means making the most of YouTube.

Wanna sell your book? Just go on Oprah!

If you feel for this guy, spare a thought for all the other authors out there.

If you can't see the video click here
(It's long by YouTube standards but this is your chance
to show you have an attention span longer than 4 minutes!)

Twitter vs Facebook - what's a children's writer to do?

Social Networking is dangerous territory for writers. Perhaps more so for novelists. All the writers I know seem to suffer addictive tendencies - coffee, tea, alcohol, pasta, Facebook ... the compulsion that drives us to write pushes us in other directions as well.

The writing is going slowly. So what do you do? Instead of forcing yourself to work a chapter out, you check your Facebook profile for comments. An hour later, you've watched eight YouTube videos and exchanged pleasantries with an ex-classmate who used to bully you in high school.

We have to do it, we tell ourselves. Times have changed. The author can no longer rest on his or her craft - to sell our work in this big bad techno world, we have to be actors, podcasters, bloggers, marketers, facebookers and now ... twitterers.

Techno-savvy agent Peter Cox, interviewed on the Tall Tales and Short Stories blog, talks about publishers expecting authors to have a "platform" -

Publishers talk about a platform. They say what has the author got as a platform? In other words can you attract publicity can you bring buyers with you? In the non-fiction area it might be diabetics or left-handed people or pilots ... is there a public out there who already recognises you who will buy your book?

That's why every Tom, Dick and JK in the book world has started up a blog (well, not JK - she doesn't have to blog). I know authors who don't blog who have been advised by their publishers to start one.

What fascinates me is that some of the very people who are urging authors to blog do not read blogs, much less blog themselves. They don't understand the care that goes into blogging, the time it takes to write a post, the time and emotional investment in building an audience.

At the recent London Book Fair, there was so much talk of Twitter amongst publishing people that I signed up to find out what it was all about. Here are my findings:

• It's like blogging. Except it's in 43 characters. I like that I can update my blog by embedding my Twitter feed at the top of the page. As a result, I blog less. But I've lost readers because not all my readers are on Twitter.
• It's like blogging. Except your followers are somewhat more anonymous because your micro-blog is in such a big alphabet soup, any comments are quickly drowned in other Tweets.
• People carry on conversations - but it feels a lot like eavesdropping ... and there's already enough noise in my home without eavesdropping on the conversations of strangers.
• It's like blogging because it's addicting.
• It's not like blogging because it's quick and you don't have to say much.
• As in blogging and facebook, the early adopters and more sophisticated Tweeters are based in the US. If you live in the UK, you lose out because of the time differential.

In the Tall Tales interview, Peter Cox also said:

There is a 97% BS factor involved and if all you do is listen to the latest things ... you've got to twitter, you've got to have a blog ... it can drive you mad ... You have to look at these things strategically and work out how is your time best spent.

My decision: I'm going to stay on Twitter and Tweet occasionally - to see where it's going to go. BUT I think it's more important to make the social networking that already works for you work better. That means giving my blog some TLC and creating websites that are forward- thinking and audience building - as in, audiences that I actually am engaged in ... not an anonymous mass.

And of course most important of all: I'm going to concentrate on writing my book and writing it well.

After all, what's the point of having a platform if you've got nothing to show for it?

Nicola Morgan's hilarious DIY video

Yes you can! Make your own promotional video that is - and you don't need a camera or video skills or sound equipment. All you need is a computer, wit and the text-to-movie website Xtranormal ... as Nicola Morgan (Deathwatch
) demonstrates on her blog, Need2bPublished:

If you can't see the video, watch it on YouTube

Further Education: be published, be seen and be sold.

I admit it. I'm becoming increasingly dependent on YouTube videos to keep my blog updated regularly.

But seriously, you guys, I am interested in your FURTHER EDUCATION. Especially you PUBLISHED writer guys, the ones who are no longer on the slushpile, the ones who have a book out, or a book about to come out, the ones who are still asking yourselves everyday, 'should I have a website?' 'should I blog?' 'should I do a video?' 'is it worth the time?'

My answer is ... AAAARGH. Some people don't deserve their success.

Anyway, here is John Green (again!) showing you guys how to keep faith with your young audience:

If you can't see this, view it on YouTube

Moral of the blog post: if you're about to be published, be seen by your audience and your book will be sold. You can't procrastinate over marketing your book (unlike when you're writing it).

Maureen Johnson manages to be funny in a serious book video

MJ is one of the funniest YA bloggers around and here's her new video!

It looks  like the Scholastic had this serious video made and Maureen got hold of it before the release.

If you can't see it, watch it on YouTube.

Google, Google Everywhere

I love that Google is today celebrating the 40th anniversary of Eric Carle's Very Hungry Caterpillar which apparently sells a copy somewhere in the world every 30 seconds.

Today is also the launch of Google's Street View, by which anyone can punch a city post code into Google Maps and see the location in 360 degree photographic views.

The launch of anything that smacks of new technology has of course prompted fear and trembling over issues of privacy, with Google acting quickly to remove objectionable photos. When the service was launched in the US, a new past-time of streetspotting was invented.

The literary possibilities of Google Street View are mind-boggling. Do have a listen to tonight's episode of Front Row (20 March, Friday), the radio arts programme, in which Ian Rankin and Graham Hurley discuss the cons (readers can visit fictional locations and the disconnect between story and reality might might get in the way of the story's believability) and the pros (oooh, the story ideas... Street View as murder alibi ... Street View revealing the future).

And then there's Google Earth. I had a Marketing Big Idea last week - if location is important to your story - like Sarwat Chadda's forthcoming Devil's Kiss which is set in dark and scary corners of London - why not use the new movie-making features of Google Earth and create a tour of your novel's locations? 

If you've written a book that has to do with archaeological digs and ancient civilizations like The Mummy Snatchers of Memphis by my friend Natasha Narayan - Google Earth claims to be able to give you access to the past, "With a simple click, take a look at suburban sprawl, melting icecaps, coastal erosion and more". As well as dive under oceans, etc etc.

There is some muttering that Google's ubiquity, so dangerously Microsoft-like, has pushed the corporation over to the Dark Side ... that Google has betrayed its famous motto, Don't Be Evil.

Are we in danger of being exploited by the Google juggernaut marauding into every corner of our lives?

Perhaps. 

Meanwhile why not exploit everything that Google has to offer first?

Tips for Authors on the Brink of Fame (and even maybe Fortune)

I've just finished building Sarwat Chadda's website in anticipation of the May launch of his "goth-lit" thriller, Devil's Kiss. Check it out on sarwatchadda.com.

I'd always wanted to do a website with a dark, dark theme and Sarwat has now fulfilled that wish, thanks for hiring me Sarwat!

I thought I'd blog about a few ideas that came to me while making the website. Here goes:

TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER ONE: Have your author portrait taken as soon as possible, preferably five or ten years ago, before the crow's feet, thinning hair, wattle chin,  and other signs of aging have totally set in.

The most dangerous part of this project (for Sarwat) was handing over a CD of studio portraits for me to pick and choose from. Woo hoo!  I tried hard not to rub my hands gleefully in front of him. Oh the magic one can do with Photoshop! But then Sarwat of course was wise to my game and threatened me with the kind of violence even his book would blush at if I dared upload anything silly to Facebook. 

Luckily we came to a compromise and I got to make these humorous mash-ups for his 'About Me' page.

Sarwat on holiday in the East.

Sarwat realising he was in competition with Buffy.

Sarwat being told he should write for Bette Midler (hey, I love Bette Midler!)

Sarwat winning a place in the Undiscovered Voices anthology. 

Oh I didn't go ahead with that last one. I couldn't get a satisfactory blend of Sarwat's neck with Miss America's.

TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER TWO:
When you have that pictorial with the professional photographer, make sure while they are shooting off the customary 101 frames, that as well as the formal I am a glamorous author pose, you pose with different expressions. Smiling, looking right, looking left, looking upwards, looking downwards, making silly faces ... this will be useful for future digital compositions by your friendly neighbourhood designer. I suggest this because Sarwat had exactly two expressions on his CD which made it hard to make him look truly ridiculous. Dang.

Part of the job was redecorating Sarwat's blog to match the livery of the website. Sarwat's early blogging has been targetted mainly at fellow writers. With his book out, he will have to change gears, target his readers - without alienating his currrent following. 

Spooky that Nathan Bransford picks this moment to blog about blogs - authors' blogs - citing a piece in the Globe and Mail about how the new intimacy between reader and author has resulted in some extraordinary public blow ups.  

Apparently some authors have had to endure severe lambasting by fans when they're late with the next book or not living up to their duties as Famous Author!

These days, writers invite personal involvement and intensity from their readers. In direct proportion to the way in which they share their personalities (or for-consumption personalities), their everyday lives, their football teams and word counts, their partners and children and cats, it encourages in readers a sense of personal connection and access, and thus an entitlement to comment, complain, recommend cat food, feel betrayed, shriek invective, issue demands: “George, lose weight, dammit!” More

Fans can be deployed to attack critics

The flip-side of course is that authors like Stephenie Meyer (her fans threatened to bombard Stephen King with hate mail for saying he didn't like Twilight) and Patricia Cornwell ("slimed" by several Amazon reviews, she called on her fans to counteract the bad reviews).

...“Release the fans!” seems to be the phrase that applies ... Globe and Mail

Hmm. So what is my Tip Three?

TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER THREE:
Sure, go ahead and blog. Blog because your editor and your agent said you probably ought to. Blog because you've enjoyed keeping a diary since you were five. Blog because that's what they say authors have to do. But remember: it's a two-way relationship. The fans can dish as much as they take.

... And now here's Neil Gaiman

These are the best of times and the worst of times.

Continuing on the bitter theme of how authors have to become stand up comics, film makers, actors, performers, self publicists etc etc.

And yet if times were not like these, would we have wonderful videos like this one just released by Neil Gaiman?

If you can't see the video, watch it here

Think what a writer could do with the help of a friendly artist ... and an animator.
 
 

An Action Movie to Make Your Day and Thinking about Book Trailers

So over on my friend Addy's wonderful fiction blog about Wilf there's an action movie to watch in case there aren't any James Bond replays on at Christmas.

Screenshot from Addy Farmer's Action Movie. Watch it here

Addy's action movie comes as my other writing pal Sarwat Chadda discovers that his publishers have released a book trailer for his forthcoming novel, The Devil's Kiss. Here it is:

Agent Kristin Nelson over at the Pub Rants Blog posted this book trailer for one of her authors which takes the form of a West Side Story themed MTV rap - very interesting, but probably out of the league and budget of DIY book trailer makers like me and some of my friends.

All this adventuring in film-making is interesting and important if you're an author or author to be, as book trailers are now a must-have marketing tool and if your publisher doesn't give you a budget to make one, you might find yourself making one for yourself!

Rather fortuitously, social media consultant Angela Wilson at the AskAngela: Market My Novel blog, posted on the whys and wherefores of book trailers the other day. Her interviewee Sheila Clover English gave these five top tips for producing an effective book trailer:

1. Determine what you want people to know about your book and include that in the trailer.
2. Know what your goal is for the trailer.
3. Create a measurable goal to check how effective the trailer was.
4. Make the first 10 seconds of the video the most gripping or interesting
5. Know your audience and get the trailer to places where you will find that audience Read the whole article
   

As a YouTube dabbler myself may I add my own unprofessional advice:

1. Keep it short and to the point.
2. What IS your point?
   
3. Make it funny (unless of course it's horror - then make it scary)
4. Nobody wants to see ads on YouTube - try to have an angle (I've mentioned this before but Meg Cabot's video for her book Queen of Babble Gets Hitched has hook, arc and punchline and a bubbly, hilarious feel very attractive to her readers.
   
   
   
   
5. And finally: make the book trailer something people will want to forward to all their friends.