The Overnight Fame of Steffi McBride and Us Too

The Overnight Fame of Steffi McBride Youtube book trailer

I was going to focus today. FOCUS!

But when I heard about the Steffi McBride book, all the little bits of blogging material that I've been trying to ignore in the name of writing my novel came rushing to the fore - so important to share this, especially in the current downturn. So I've got to just quickly tell you about Steffi McBride and all the other stuff that might be meaningful to the Rise and Fall of Us as writers.

I heard about Steffi McBride in today's Guardian RSS feed which highlighted Andrew Croft's new novel The Overnight Fame of Steffi Mcbride - or more precisely, how the author is using Web 2.0 to the hilt to promote the novel:

But what, arguably, makes Steffi more interesting than your average airhead celeb is that she's the figment of an author's imagination and these tantalising - or annoying - insights into her star-studded existence come courtesy of her updates on Twitter, the social media "microblogging" site, and her Facebook page. Read the article

The book trailer is appealing (a bit long but quite appealing - makes authors want to rush out to the nearest drama school in search of cheap but capable talent to star in their book trailers). And suddenly all that wasted time in Facebook turns out to be an investment in my future success as a writer ... I'm off to friend Steffi now (for the record, her friend count is only 33 at the moment, will be interesting to check back in a few weeks). It will also be interesting to see what FB does to the page. FB took down the FB page of Vern, Sarah Macintyre's wonderful comic creation for the DFC comics, on the basis that Vern was not human.

The article appears on the heels of a series of guest blogs on book marketing running on the agent Nathan Bransford's blog . Bestselling author Michelle Moran (Nefertiti) blogged in two parts. The first part was about the nitty gritty of the business, the lingo, the marketing department, the publicity department ...

So you’re a few months away from publishing your debut novel. Your publishing house has suggested that you pitch in to help promote your own work, but you don’t have the first clue as to where you should start. Or perhaps you’ve already published your first book without doing any of your own publicity and marketing and now the hard realization has hit that this time around, without a significant change on your part, your career is going to end as quickly as it began. Now you’re willing to try something – anything. But what works? What doesn’t work? What should you be doing? Michelle Moran on Book Marketing Part 1

Michelle's second blog was about blogging, websites, online reviewers ...

... don’t be afraid to try new ways of publicity and marketing, even if you’ve never heard of anyone else doing it before. This is what a great publicist will do for you, and what you want to do for yourself. There are so many ways of promoting a book that aren’t widely used, and many of them are free. Michelle Moran on Book Marketing Part 2

And finally, the guest blogger on Nathan's blog today is M.J. Rose (The Reincarnationist), who shares this lovely kernel:

Not even the most brilliant pr and marketing can sell a book people just do not want to read. M.J. Rose on Book Marketing

Having gotten that off my chest, I can now go back to work. Enjoy, everyone.

Lee Weatherly launches Glitterwings Academy without me

I am sorry to report that I am ill again. The last time I was ill, I dragged myself to my friend Elizabeth's book launch.

Unfortunately the book launch I was going to attend today is in Basingstoke (why do I always get sick on book launch days?) - Lee Weatherly's Glitterwings Academy series. I haven't got enough puff to get to Basingstoke and back, so I'm going to have to miss it.

Bother.

And we were all going to wear fairy wings to mark the occasion.

I was planning to wear bat wings just to be different.

Well.

Sorry I can't come, Lee er Titania Woods (cool pseudonym!). I hope you all have a brilliant, brilliant time! And I hope you sell gazillions of books and write gazillions more!

If I had gone to the launch, I would have dressed up like this:

Nothing like a goth fairy to spice things up.

The Wisdom of Whores Launch Party

My friend Elizabeth likens her experience of the AIDS world to riding her motorbike in India in the good old days when she worked there as a journalist.

Getting from A to B was straightforward enough. Except for the sacred cows. You spent all your time veering and dodging and braking to avoid the sacred cows.

And that's what her book The Wisdom of Whores is all about. The blurb on the book launch invitation declared:

An insider lifts the lid on the multi-billion pound AIDS industry - funny, fearless and ultimately shocking

Funny, fearless and ultimately shocking - that pretty much describes Elizabeth (in the fondest way possible of course)!

Unfortunately, having for days been looking forward to the free alcohol, er, book launch at the Wellcome Collection branch of Blackwells, I was not very well on the day.

Here I am looking decidedly blah amongst all Elizabeth's well wishers:

The Wellcome exhibition focusing on Death didn't make me feel any better. This is what greets you as you enter:

And this:

Elizabeth however was as awesomely vivacious as ever, showing no signs of any previous pre-launch nerves. Here's the author:

Her agent:



And her publisher:



All looking very happy indeed.

And here are the books! Aaaah. The tills were ringing as Elizabeth's friends obligingly bought their fourth copies.

if you look closely at the picture, you will note the "£2 OFF" stickers on every cover. The sticker on my copy chopped the byline off so that it read "By Elizabeth Pis -"

Sadly my blahness made it impossible to stay for the carousing (which I'd been looking forward to for WEEEEEKS!) after the launch, I had to crawl back into my sickbed.

So now you've done it, Elizabeth!

What's next?

No pressure.

Book Trailers: Putting the Multi into Multimedia

In another life I wanted to become a film-maker.

But then I sat in on a film-makers' convention in Manila (ages ago) and noticed that you had to wear a lot of make up and dress like an ice cream dessert.

So I became a writer.

Comes the internet, digital cameras, YouTube and the advent of book trailers and I decided I'd still love to have a go at film.

I mean, you only have to watch a few videos on YouTube to realise that the bar can't be that high. I took the advice of Edgar Wright, director of Hot Fuzz:

People always ask me how to become a director, and I always reply: Get camera. Start shooting. it's not great English but it's good advice. No matter what your background or experience, just get out there.

The Guardian Guide to Making Video (Jan 2008)

I went through my list of writerly friends, looking for gullible, willing and attractive talent to exploit and decided Elizabeth (whose sex-drugs-and-AIDS book The Wisdom of Whores is coming out next week! Buy it! You know you need to!) would be an ideal victim er, subject. She is pictured above preparing to throw a spear.

My equipment was rather thrown together - but hey, Edgar Wright, also says:

Don't let a low budget stop you. Having no money means you have no real limits. Just go for it. No excuses.

So what equipment does one need to create a book trailer?

1. Camcorder - my old hi-8 camcorder was last used filming my daughter falling out of her cot (she's nine now). The battery no longer charges so we had to keep it plugged into the wall. No problem.

2. Tripod - I had my late father-in-law's old tripod but it didn't have the right connection to my camcorder. So I decided to handcarry the camcorder. I brought up three kids, surely that means I've got steady hands.

3. Light - we had no lights but hey, there was a lot of sunshine around.

4. Sound - thankfully my old hi-8 camcorder had a socket for plugging in a microphone. And I had only recently blagged a proper microphone from a BBC friend (I was thinking of experimenting with podcasting) . In fact the microphone was the last piece of BBC equipment out of a news hotspot during one of the Beeb's quick escape routines - but that's another story ...

5. Red lipstick - presentation is key.

So Elizabeth came with a rather bedraggled sheet of paper listing the points she had to make. Lipstick was duly applied, camera plugged in. We could only shoot a certain distance from the open door because the power cable was rather short. No problem, no problem.

We shot a few lines and it was good. Then it began to rain. So we moved inside. Setting up inside involved moving all the furniture away from the door (we needed the natural light from the doorway).

We needed Elizabeth to sit because if she stood, the background would include some unattractive grey window frames. Also without the chair, the camcorder's power cable unhelpfully kept making cameo appearances.

Because we had no tripod, I had to stand rather painfully with bended knees. At one point the knees gave way - you will notice in the intro that in one shot the picture appears to turn over. That wasn't intentional fancy schmancy video work. That was me falling over. Having physio now.

Elizabeth had to hold the microphone, a rather tumescent presence in our video which happened to be about s-e-x. Without the mic you could hear the pitter-patter of the rain, the occasional rumble of thunder, and the neighbour's stereo blaring from an open window.

We tried to recruit some small people from the next room to act as microphone stands but they demanded compensation and Equity membership. So keeping faith with the traditions of indie cinema, we coped.

Here's the finished product -



The video was edited using Roxio Easy Media Creator - which pretty much does everything from capturing and editing music to cutting videos. I suppose next time I experiment with book trailers, it would be more appropriate for this blog if I sought a subject who's actually writing a book for children.

And in the spirit of committed geekery, I've started up my own channel on YouTube:

uk.youtube.com/candygourlay

Now all I need is a beret. Oh and dark glasses.

Good Titles are It - and Some Shameless Advertising

I've just found out that the new book of my good friend Steve LeVine is now listed on Amazon (out this fall!!!) and it's got a beautiful cover and this humdinger of a title:

As it happens, the book of my other good friend, Elizabeth Pisani, is coming out next week and she's got a terrific title too which is amazing given her subject which is AIDS and the bureaucracy surrounding it.

Here's a screenshot from the outro I made for her video (that's the opposite of intro - and I'll talk about the video in another blog post):

I know, I know, this is a blog about children's book writing but there's no harm in a bit of shameless publicity between friends? That's what the internet is for.

Anyway, the main point I wanted to make was TITLES MATTER.

This became crystal clear to me at the recent SCBWI before-Bologna conference when a panel of agents read the first pages of blind submissions from the audience. They were asked to react the way they would to any submission.

Agents shredding submissions at SCBWI's Bologna conference

And react they did. It was at times a painful experience. It was like American Idol or any other show from TV's humiliation genre. It made me think of all the rejections I ever received and it made me imagine how agents must have opened my submissions and snickered over my leaden words, my unprofessional presentation, my ... but let's not tread that path again.

The main thing is: the agents always, always, ALWAYS wanted to read more when there was a good title.

So work on that title, folks. It opens doors.

Meanwhile, do feel free to buy Steve's and Elizabeth's books. I mean, it's sooo important that we children's authors inform ourselves about affairs in Putin's Russia and the state of the AIDs industry.

Polly Toynbee on Girlification

Polly Toynbee recently gnashed her teeth over Girlification's triumph over Feminism. The Toynbee rant ranged from glass ceiling stuff to "the pink disease is far worse than it was 20 years ago".

Mention of the "pink disease" pricked up my ever-vigilant ears as I'd only recently contributed to a discussion about pink book covers (it was about the highly pink cover of my friend Fiona Dunbar's book Pink Chameleon) at The Bookwitch blog where Ann Giles (who is no witch)wrote:

I’d like to know if they sell more books with pink or lilac covers (glitter optional) because they are pink or lilac, or if the pink and lilac puts more prospective buyers off? Not all girls love pink and lilac. Lots of parents are allergic to pink and lilac, after years of nothing but. (from Think Pink)

I commented that a clever book like Pink Chameleon - which re-imagines a high tech fashion future - should have a sticker on the cover, warning: "Smart Inside".

Toynbee had some pretty shocking back-up research for the girlification rant:

A report from the American Psychological Association shows how sexualisation harms girls - and it's getting worse, more of it and more extreme. One study showed how anxiety about appearance harms brain function: girls were asked to try on a swimsuit or a sweater in a private dressing room, supposedly to give their opinion. While waiting they were asked to do a maths test. The girls given swimsuits did much worse than those in sweaters, as thinking about their bodies, mostly negatively, undermined their intellectual self-confidence.

Aww.

At the end of the day, ridiculing girliness is negative in its own right, isn't it?

As the mother of a girl who is just emerging from a strong anti-pink phase and entering a more fashion conscious age, I say: let's not suck the fun out of being a girl. What will really empower a girl is permission to be whoever they want to be.

P.S. The second book in Fiona's Pink Chameleon series is Blue Gene Baby - with a BLUE cover.