Learning Story Structure from the Christmas Advert War

Festive Face!

Ahhhh, Christmas...mince pies, cosy fires, presents under the tree and the Christmas Advert War.
At their best, these adverts pull at our heartstrings and stick in our minds, at their worst they can leave us baffled or outraged  How do they stir up such strong emotions in such a short space of time? By using classic story telling - the tightness of the  structure, and some emotive tricks. Examining these tiny vignettes gives us a powerful insight into how story works.

Am I Repeating Myself? Am I Repeating Myself?

By Nick Cross

When I started writing this post, it was because I was in the dreaded state of being BETWEEN BOOKS. I waffled on for 500 words about how terrible it was to be BETWEEN BOOKS, but not as terrible as being homeless or liking Donald Trump, but still, it was a real pain not being able to settle to writing something, and isn’t it annoying all those people who always seem to have a hundred projects on the go and can’t resist rubbing your nose in it on social media?

But then I stopped, because I checked out my own blog and discovered that I’d already posted about this at least twice (here and here). And if there’s one thing I hate, it’s the thought that I’m repeating myself.

How To Be Discovered

By Candy Gourlay

Every year I help organise the highlight of my writing year: the SCBWI Conference for children's writers and illustrators in Winchester.

The irony of course is that I don't actually attend the conference. By being one of the organisers, my experience of the conference is that of sorting out the website, hustling behind the scenes, contributing to the programming, supporting the rest of the team, preparing panels, meeting and greeting on the day. But I get a huge kick out of watching something that was just a bunch of ideas turn into a successful reality.

Here I am emceeing the book launch. Thanks to Teri Terry for the photo. In the background celebrating their new books from left to right: Helen Moss, Tim Collins, Helen Peters, Ruth Fitzgerald, Janet Foxley and parrot.