piece in the New York Times about "Protecting Your Privacy on the New Facebook".
The NEW Facebook? Again?
Sigh. What with now being a quoted company, FB is adding new meaning to the word INSIDIOUS.
Having said that, as someone who promotes stuff on Facebook, I have found the Facebook page very useful in keeping a connection with an audience. However what with day jobs and other commitments, it's hard to keep the energy of the page going.
And then there's FB's fast moving and frequently changing experiments in making money.
It's not enough to read one how-to guide, set up your FB page and then forget about it. You've got to pay attention or miss out.
It's impossible to create a list of FB developments without going stale in seconds so this Geek List is just about Paying Attention.
1. Don't know how to start? Here's a step by step on how to set up a Facebook page
|My Facebook page for Tall Story|
2. If you want your FB page to look more creative than most then check out these Apps and Tools to Customize your Facebook Page. Warning: because FB is constantly chopping and changing third party apps and tools often get outmoded by FB changes. I tried out the Wix FB templates (see below) but I decided I couldn't afford to pay for it.
|Customized Facebook page|
3. There's a difference between promoting your product and promoting your page. Be very clear with what you're hoping to achieve. If you've got that clear - here are 20 ways to promote your Facebook page
4. Got a budget and planning to do paid promotions on FB? Then you should know the difference between sponsored stories, page posts, promoted stories and marketplace ads. Read this.
5. Investing in 'Sponsored Stories' - Facebook estimates an average reach of 16% of your fans. If that's good enough for you, read Sponsor Your Page Posts. But remember, every time you post ANYTHING on your page, it gets served to the world. So you have to make sure each posting is tailored for that.
Well that's all for now, I guess. Go take a paracetamol and lie down.
See you again at the dawning of the next New Facebook. Or three.